Listen, you and I both know that posting pictures of food and hoping for clients to come in, is not a reliable marketing strategy.
And while you may be getting referrals, you have no control over how many and how often they come in.
You won’t find any prompts encouraging you to share recipes or cooking tips. Sharing recipes and educational content is great for people who want to cook for themselves. You want to attract people that want YOU to cook for THEM!
And let’s be honest, you’re sick and tired of people asking you for the recipe when you post your dishes, because you’re not a food blogger, you’re a chef.
because What you really want is people asking you for the link to book your services.
*** AND INCONSISTENT, HAP-HAZARD, STRATEGY-LESS, POST AREN’T GOING TO DO IT***
This guide is not just a collection of prompts; it's your secret sauce to turning followers into loyal clients.
This guide empowers you to take control of your social media marketing efforts and achieve tangible results by providing actionable strategies, time-saving templates, and valuable resources tailored specifically to your culinary businesses. By simplifying social media marketing and reducing the effort required to create content, you can focus more on what you do best – creating delicious meals and delighting your clients.
And BEFORE you fix your mouth to tell me how much you dislike social media, that’s probably how you found this page. If you’re using social media, it’s not that you don’t like it, its that you don’t know how to use it to get results.
You’ve probably said to yourself…
“I don’t know what to POST”: You’re not a food blogger posting recipes and you’re not a food reviewer/critic recommending places to eat. If you’re not sharing recipes or giving out cooking tips, what are you supposed to post?
“I don’t know what to SAY”: You can’t just keep telling people to “Click the link in your bio” hoping they will book your services, over and over again. That gets stale really quickly.
“I’m a Chef, not a Content Creator”: You know that marketing your business on social media is important, but the idea of becoming a “content creator” is overwhelming and frankly it puts a bad taste in your mouth. You didn’t sign up to be a content creator, you are a CHEF! And you don’t want to feel like you have to dance or share details about your personal life just to promote your business.
“I’m too busy in the Kitchen”: You’re plate is already full. And you’ve got more important things to do, than to spend all day playing on social media.
Grab the Chef Social Guide, so that you can feel good about consistently marketing your business and getting new clients, without worrying about what to post, what to say, or spending all your time “creating content”.
Hi, I’m Chef Evelyn.
I created this guide is to take the guess work out of marketing your chef services. I want you to be able to open the guide, pick your preferred platform, select your prompts, follow the strategic process for creating your marketing content, then post it. SIMPLE.
I want you to see an increase in potential clients and an increase in sales. I don't want you to feel like you have to become a marketing expert when you are already a culinary expert. I don’t want you to stress about what to post on a daily basis to promote your businesses. I want you to spend your time where you enjoy it most, in the kitchen, cooking, not stuck behind a laptop or phone screen.
Most social media marketing advice comes from online coaches who have never sold chef services. And when it comes to culinary content creation, most resources are geared towards food bloggers and those who share recipes and reviews. When you go into a book store or on Amazon, the books about marketing food services are geared towards restaurants and those with brick and mortar businesses. So where does that leave the rest of us? We’ve been left to fend for ourselves, trying to modify all of these unrelated social media marketing tactics to our business, and most of the time, those strategies just leave us burned out, frustrated and saying that we HATE social media.
Can I tell you something, you don’t really hate social media. You hate that social media is not doing for your business, what you’ve seen it do for others, despite the amount of work you’ve put into it.
This guide is the cure for that.
This guide is best suited for you if :
This guide is specifically designed for food business, who are caterers, personal chefs, those offering meal prep services and dinner parties.
This guide works best for those who already know who their target audience/ideal clients are.
This guide is NOT ideal for food bloggers/content creators, food trucks, brick and mortar food business, food products based/e-commerce brands, restaurants etc.
This guide does NOT include strategies tips or prompts for paid social media ads. This guide is geared towards those who want to create organic marketing content.
This guide is NOT for you, if your goal is to grow your social media following.
This guide IS for you if your goal is to use social media to grow your paying clientele.
So What's Inside of the Guide 👀:
1.Over 400+ Strategic Prompts -
This guide provides you with over 400 ready-to-use content prompts, covering 21 categories, tailored for various social media platforms.
Having these prompts takes the guesswork out of marketing your chef business online. The prompts give you clear direction for your content, so that you can effortlessly create engaging social media posts without spending hours brainstorming content ideas. Having these prompts saves you time, energy, effort and reduces the stress of daily content creation. Using these prompts allow you to focus more on your culinary expertise and less on marketing.
More than just a pantry of prompts, these prompts are created with client attraction strategies baked in, so that you aren’t posting for posting sake. These prompts are designed for you to create marketing content that attracts potential clients.
Short For Video Prompts
Long Form Video Prompts
Live Video Prompts
Carousel Post Prompts
Story Prompts
Static Post Prompts
Picture Prompts
Testimonial Prompts
New Service Announcement Prompts
New Menu Prompts
Why You Should Hire Me Prompts
Ask for the Sale Prompts
Location Specific Prompts
Share about the Business Prompts
Share about the Chef Prompts
US Holiday Prompts
4 Seasons Prompts
Overcoming objections prompts
Frequently Asked Questions Prompts
Upcoming Events Prompts
Holiday Prep Prompts
Just for Fun Prompts.
2. B-Roll Ideas and Best Practices
The best way to create marketing content for your chef business is to document what you are already doing day-to-day in your business.
Enter B-Roll. You spend the majority of your time in the kitchen cooking for clients. Capturing b-roll, filming your day to day, is an easier way to generate marketing content versus creating and staging footage to be used in your marketing efforts.
Included in this guide are X ideas for B-Roll to capture and some best practices on how to consistently capture it day to day, making sure that you always have footage to use for your social media marketing posts.
3. make your profiles profitable
Optimizing your Social Media Profiles - Inside the guide are tips for optimizing your social media profiles so that your business is easily discoverable and compelling to potential clients. Optimizing your social media profiles increases your chances for making a great first impression, before someone ever visits your website. The guide using the “social media as a second website” framework, that sets up your profile to encourage more inquiries and bookings from potential clients.
4. Content Creation Mini-guide
Streamlined Content Creation - Having ideas for posts is one thing, actually creating them and posting them consistently is another. Inside the guide is a comprehensive, step by step, content creation process, so that you know exactly what to do to stay consistent. Consistent marketing = consist cash flow.
From goal setting and audience identification to content planning, creation, and performance tracking. Gone are the days where you are posting pictures and videos without a strategic plan for profit.
5. Cooking up CAPTIONS
Caption Writing Templates and Formulas - The caption formulas streamline the caption-writing process. No more staring at a blank screen wondering what you’re going to say underneath each one of your social media posts. The templates and formulas are tailored specific to your industry, ready to be seasoned with your own individual personality, stories, services and how you do business. With the caption templates, there’s no more starting from scratch, allowing you to focus on more important things.
6. The best tools & applications for creating marketing content
A List of Recommended Tools and Tech for making marketing content easier - You really only need your smart phone to create profitable social media posts, but in this guide we recommend tools and applications that will help you step your game up when you are ready to get series about your marketing content.
***due to the digital nature of this guide, all sales are final.***